Here is a great example of the power of animation to promote your message.

Chipotle is treating it’s costumed customers to $3 buttitos, bowls, salads, tacos and kids’ meal. Just dress in your costume for this scary good deal.

Proceeds from the fundraiser go directly to the Chipotle Cultivate Foundation, a non-profit initiative the company is taking to provide sustainable, healthy food that comes without the exploitation of farmers, animals, or the environment. The fundraiser is consistent with the restaurant’s business model, which focuses on only using meat that was raised responsibly without hormones, antibiotics, or cruel practices, and is one of the reasons the burrito chain is considered to be a revolutionary part of the fast-food world.